Promotional Campaign

Contrasts & Contradictions

BACKGROUND

The Gallery was founded by Pearl Lam in 1992 in Hong Kong. The Gallery regularly invites leading Western artists and designers to the Orient to create new works that represent their vision of China with a brief to push the boundaries of Chinese art and craft.

Playing a vital role in stimulating international dialogue on Chinese and Asian contemporary art, the Galleries is dedicated to championing artists who re-evaluate and challenge perceptions of cultural practice from the region. The Galleries in Hong Kong, Shanghai, and Singapore collaborate with renowned curators, each presenting distinct programming from major solo exhibitions, special projects, and installations to conceptually rigorous group shows.

SCOPE

Corporate Identity
Art Direction
Packaging & POP
Multimedia Design

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