Promotional Campaign

The Voice Of Engine

BACKGROUND

The Ford Mustang Shelby GT350 sound raucous. That flat-plane-crank 5.2-liter V8 cranking out 526 naturally-aspirated horsepower makes a noise you probably never expected to hear coming from the tail-end of a pony car. The Ford Mustang Shelby GT350 sounds absolutely evil.

Ford Motor Company continued its strong performance in China with vehicle sales in the first half for Ford, Lincoln and its joint ventures reaching 100,000 vehicles in 2002. The Ford Mustang is the longest surviving of the affordable breed of classic American muscle cars. Since its mid-1964 introduction, the Mustang has always been sold as a coupe and usually a convertible as well.

SCOPE

Corporate Identity
Art Direction
Packaging & POP

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