Promotional Campaign

A Perfect Combination

BACKGROUND

Lenovo Group Ltd. (stylized as lenovo) is a Chinese multinational computer technology company with headquarters in Beijing, China. It designs, develops, manufactures and sells personal computers, tablet computers, workstations, servers, electronic storage devices, IT management software.

Lenovo was founded in Beijing in November 1984 as Legend and was incorporated in Hong Kong in 1988. Lenovo has operations in more than 60 countries and sells its products in around 160 countries. Lenovo’s principal facilities are in Beijing and Morrisville, with research centers in Beijing, Shanghai, Shenzhen, Xiamen, Chengdu, Nanjing, and Wuhan in China, Yamato in Kanagawa Prefecture, Japan and Morrisville in the U.S.

SCOPE

Corporate Identity
Art Direction
Packaging & POP