Promotional Campaign

The Voice Of Engine

BACKGROUND

The Ford Mustang Shelby GT350 boasts a truly raucous and distinctive exhaust note. The flat-plane crankshaft design of its 5.2-liter V8 engine allows it to produce 526 naturally-aspirated horsepower, unleashing a sound that defies expectations for a pony car. The roar emanating from the Shelby GT350’s tailpipes has an almost sinister, menacing quality to it.

Separately, Ford has continued to excel in the Chinese automotive market in recent years. In the first half of 2002, sales of Ford, Lincoln, and the company’s joint venture vehicles in China reached the milestone of 100,000 units.

The Mustang stands as the longest-running of the classic American muscle car models. Since its mid-1960s debut, the iconic pony car has been available in both coupe and convertible body styles.

SCOPE

Corporate Identity
Art Direction
Packaging & POP