Promo Campaign

The Voice Of Engine

BACKGROUND

The Ford Mustang Shelby GT350 delivers a ferocious and unmistakable exhaust note that sets it apart from any other pony car. Its 5.2‑liter V8 engine, featuring a flat‑plane crankshaft, generates 526 naturally aspirated horsepower and produces a soundtrack that’s as thrilling as its performance. The roar from the GT350’s tailpipes carries a raw, menacing edge—a sound that feels both sinister and intoxicating, perfectly capturing the car’s untamed spirit.

Separately, Ford has continued to excel in the Chinese automotive market in recent years. In the first half of 2002, sales of Ford, Lincoln, and the company’s joint venture vehicles in China reached the milestone of 100,000 units.

The Mustang stands as the longest-running of the classic American muscle car models. Since its mid-1960s debut, the iconic pony car has been available in both coupe and convertible body styles.

SCOPE

Corporate Identity
Art Direction
Packaging & POP